Your Content Partner from Concept to Creation

The Mini Project

The Mini Project is your content partner. We strive to understand what makes audiences click, and create content that makes the public stop in their tracks and give you their most valuable asset – their attention.

We collaborate with companies of all sizes, providing guidance in content strategy and crafting compelling copy to help them achieve their goals. As a fully fledged boutique agency, The Mini Project helps experts and brands clearly and eloquently articulate what they stand for and what makes them unique.

We offer a range of services, but two primary areas of interest within it are; Thought Leadership & Content Marketing. We are passionate about helping companies and leaders become industry thought leaders. Together, we work on defining your purpose, refining your voice, and creating impactful content. Some of the other areas we focus on are Diversity, Equity, Inclusion, and Belonging (DEIB) content strategy. Nowhere is advocacy as important as when it’s used to uplift marginalised races, ethnicities, genders, and sexual orientations. We work as a content marketer, to help organisations advocate for DEIB and effectively communicate their own DEIB agendas.

Meet Minoli

Minoli founded her digital content consultancy, The Mini Project, in 2020 to bring an authentic storytelling approach to client’s digital content, while driving business results using the power of words. She is a Digital Content Strategist with over 20 years of marketing and digital content experience, working in MNCs and, most recently, in the media-tech startup scene. Before starting her business, she was the Singapore Marketing Lead and the Regional Influencer Marketing Lead at the parent-focused publisher The Asian Parent. She brings 20 years of hands-on experience in digital content, online branding, marketing communications, influencer marketing, social media marketing and digital community building.


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