Creating Content That Cares
At the Mini Project, we’re on a mighty mission – we are at the forefront of #CommunicatingForChange in the quest to build a kinder, healthier world.
Since our establishment as a boutique communications and copywriting agency in 2020, we’ve created hundreds of impactful brand narratives and persuasive communications strategies.
But the world is changing, and we want to help it change for the better. We always felt like we could do more – and we could be more – for the planet. So, after a lot of soul searching and many meaningful conversations over the last four years, we established expertise in health and wellness (particularly women’s health) and social impact projects.
While our focus hasn’t strayed from building and communicating strong brand narratives, we prioritise work that prioritises people and the planet as best we can in everything we do.
While we work with businesses of all sizes, as a woman-owned startup ourselves, we also love to work with startups in their early stages and provide strategic guidance on developing brand identity.
Meet Minoli
Minoli founded her digital content consultancy, The Mini Project, in 2020 to bring an authentic storytelling approach to client’s digital content, while driving business results using the power of words. She is a Digital Content Strategist with over 20 years of marketing and digital content experience, working in MNCs and, most recently, in the media-tech startup scene. Before starting her business, she was the Singapore Marketing Lead and the Regional Influencer Marketing Lead at the parent-focused publisher The Asian Parent. She brings 20 years of hands-on experience in digital content, online branding, marketing communications, influencer marketing, social media marketing and digital community building.
From Boutique Brands to Corporate Campaigns – We’ve Got You!
The word on the street
Chamendri W.
Founder, The Design Corridor
"When I set up my home décor company, which relies mostly on social media marketing, I was at a loss as to how to create a content strategy that would work for me. This is where Minoli came to my rescue. Her in depth knowledge on all things content marketing and creating a content strategy to suit one’s specific needs, helped me immensely to create my own. In addition to one-on-one strategic meetings with her, I also make a point not to miss Minoli’s webinars where she extensively covers all the steps and processes an entrepreneur, such as myself, needs to follow, to create a unique content strategy that aligns with my business goals. I also have the pleasure of working with Minoli at the Singapore Sri Lanka Business Association, where she leads the social media team. Her extensive experience and expertise has generated much needed traction and engagement for the association in a short span of time."
Eunice Yuen
Founder, GEM Strategic Alliance
"Minoli has been a part of my brand and content building journey. She was able to bring out the best in what I had to deliver and It has been a great experience working with her."
Lau Wei Tsinn
Founder, Wei.Trans.Create
"I had a great experience consulting with Minoli for my online content. She was friendly and approachable. She asked clear questions to clarify my expectations and needs, did her research and came prepared with plenty of workable suggestions that met me at my level of competency in this area. I had more questions after my consultation with her and she addressed all of them clearly and to my satisfaction. If you have questions about your content and would like to run it by a professional, Minoli is the one for you!"
Amitha Amarasighe
CEO APIDM
"Minoli is a well-experienced and highly competent digital content strategist. She helped APIDM develop some training materials on Content Marketing and Influencer Marketing, and the expertise she brought to the table was awe-inspiring. She is an excellent analyzer of consumer interactions with digital content and knows how to strategize a brand's content strategy to influence consumer behaviour. It's a pleasure to have worked with Minoli on the few projects we collaborated on, and I intend to do more collaborative work with her in the future."
Jesus Jovan Medrano
Founder, GEM Strategic Alliance
"Minoli demonstrated her expertise and capability in content writing, but also in the areas around it such as social media marketing, SEO, etc. Through one of her workshops, I learned a structure on how I can plan and create content for my business. And I even had an 'AHA' moment where I saw how I can connect my company goals, to how I want to communicate with my target clients. I highly recommend Minoli."
Pranati Bagchi
Founder - The Lavender Spaceship Project
"It was a pleasure working with Minoli Almedia who helped us develop strategy for our brand objectives. Minoli is very knowledgeable and was deeply engaged in our project, going out of her way to devise solutions on how to make our social media presence better. We happily recommend Minoli to any company who is looking for counselling and needs help in meeting their specific brand goals."
Theresa Evanoff
Founder & CEO, Gift-It-Forward
"Minoli has been a tremendous resource to help my social enterprise, Gift-It-Forward, with a digital media and content strategy. She is clearly a subject matter expert in her field, and her insights are very valuable. In addition, her willingness to help with things big and small are always greatly appreciated!"
Dr Mariam Z
Founder & Director of Wellness with Dr Mariam Z
"I attended Minoli's class and in about 2 hours, she really delivered everything one needs to know to devise a social media marketing plan. I've attended many other courses on this topic and I find Minoli's class is as wholesome as it can get. It gives the full picture of the customer journey and then you can get started in the right direction. I highly recommend Minoli's class and her services!"