Content that Makes your Audience Click
Creative Copywriting
Expert Editing
Head of Content
DEIB Content
Thought Leadership Content
Content Consulting
Website Copywriting
Social Media Copywriting
Thought Leadership Strategy
SEO'd Blog Posts
LinkedIn Revamping
Setting up Content Teams
Who we are
We care about what makes you unique. The Mini Project is not your run-of-the-mill agency – we’re “boutique” by choice. Our mission is to make your voice heard through captivating content that showcases your brand’s individuality. Come with us on a journey to craft unforgettable content that leaves a lasting impression.
What we do
Content conversion is not just about reaching a destination; it’s a journey of continuous growth. As your content partner, we join you on this transformative content creation path. Together, we navigate the ever-changing landscape, crafting compelling content that captivates your audience and propels your brand forward.
Our philosophy
Our approach is simple yet effective: we listen, collaborate, and innovate. We understand that every organisation is unique; that’s why we take the time to get to know our clients, build trust and partnerships, and develop tailored solutions that meet their needs.
We Form Powerful Partnerships
MNCs & Large SMEs
We know your time is precious, so we’ll cut right to the chase. Outsource your content creation needs to our boutique agency, including your press releases, website, and social media content. We also offer content strategy and ideation, particularly helping companies set and communicate their DEIB infrastructure.
Mid & Smaller SMEs
If you’re an SME with over ten employees and ready to take your content marketing to the next level, The Mini Project can come on board as your in-house content strategy lead and set up your content team from scratch. We also offer persuasive, SEO-optimised content creation.
Small Businesses & Entrepreneurs
We know just how overwhelming it can be to set up a new venture! As part of our entrepreneurship content package, we help you set up your digital presence – from website development, content planning and advising, to all your other ad-hoc content requirements.
Creative/Social Media/PR Agency & Content Creators
As a specialised boutique agency, we provide expert consultation and project ideation – think of us as a fresh perspective on every new project! You can also outsource your copywriting and editing needs to us – and don’t worry, we have firsthand experience with tight client deadlines.
Experts & Thought Leaders
We help you cut through the noise of the internet and establish yourself as a thought leader. We provide expert advice to ideate your thought leadership messaging. We then create content that aligns with your ambitions and, most importantly – your voice!
The Word on the Street
Savindri Talgodapitiya
Founder of Talgo
"Minoli was instrumental both professionally and 'emotionally' in getting my business started when I moved to Singapore. Her positive energy is infectious and she went above and beyond her role of a consultant to see that my business flourished. She was passionate about educating herself on my industry and building a marketing strategy that would help my business. Her execution is meticulous, punctual and she is extremely good at adjusting according to feedback. Having her as a consultant at TalgoMath has truly been an asset to me."
Fe Husaint
Deputy Managing Director (APAC), Green Park Global
"It's been a pleasure working with Minoli. She quickly understands the project's requirements, however complex it is, and delivers high-quality work within tight deadlines. I highly recommend Minoli as a content strategist and copywriter."
Suzanna Pomeroy
Director, Circular Cities Asia
"I first met Minoli through KeyNote Women Speakers. She did such an impressive job with their content marketing and was the first person I thought of when we needed to develop the social media and content presence for Circular Cities Asia. Minoli has been instrumental in building our social media voice and community engagement. Thanks to her expertise, we are now armed with templates and strategies for maintaining our marketing presence. Most importantly, Minoli is a professional, friendly and well researched consultant who is easy to collaborate with. She will quickly understand your organisation, audience and goals in order to suggest effective but easy to implement solutions."
Kelly Weber
Senior Corporate Communications Manager, APAC at Aquila Capital
"I had the pleasure of working with Minoli on an event and she was an absolutely fabulous partner, co-strategist and teammate so when I needed someone to consult on my business' content marketing strategy, I knew exactly who to reach out to. Minoli helped me identify my main issues, outline a strategy and gave me invaluable tips on how to execute. The way she presented her ideas was not only easy to understand, but completely in line with my brand and vision. I was really impressed with the preparation and forethought she put into our engagement and appreciated all of the extra information she shared that was outside of the original scope -- it's clear she loves her work and truly helping her clients. Minoli is always the first person I recommend to my own clients, who need help with their content strategy and I personally would 100% hire her again."
Kaumudi Goda
Founder, The Human Conversation
"I have had the pleasure of collaborating with Minoli on several global projects, most recently on my own website. I have received rave reviews for her work. She brings a bold, highly creative style, fresh perspective, and sharp insights into digital content. Her collaborative approach, impeccable project management skills, and high standards of execution make her an irreplaceable asset to any team. I highly recommend Minoli."
Ryan Tan
Cofounder, Exena Learning Hub
"My company engaged Minoli as a content writer. She is experienced and professional; gives great advice when it comes to writing SEO-searchable content. Her work is amazing; authentic, well-read, systematic and user-friendly. She delivers as promised and is a reliable partner to work with!"
Pamela Wigglesworth
CEO, Experiential Han
"I recently sat down for a 2-hour Marketing Strategy session with Marketing Consultant, Minoli Almeidia to discuss new ways to market my business through the lens of a fresh pair of eyes and fresh ideas. Minoli’s session did not disappoint. Having done her homework in advance by checking out my website, blogs, profiles, etc., she came armed with so much information and suggestions on ways to improve my business. We discussed everything from how to improve my website, how to overhaul my social media content and postings, to apps that I could immediately use to help with digital marketing and more. The two hours flew by and I walked away with pages filled with notes. At the end of that meeting, there was just one more question that I had for Minoli. When can you start? We are now executing on several of those ideas and I could not be more pleased."
Louisa Lee
Founder and CEO, DP Dental
"We have been engaging Minoli in our digital content marketing at DP Dental, and what a joy it has been! I can trust her in every aspect of handling our content, and she has been a vital part of our growth in getting the amazing work done, and I can't recommend her enough. Minoli, thank you for being someone I can trust. We had so much locked up content, and you managed to unearth it and unpack it for us in a very structured manner. And you keep me on schedule! So thank you for that."
Benjamin Loh
Managing Director, Flare Communications Coaching
"We've engaged Minoli for two separate copywriting projects for a life insurance client. Without a doubt, Minoli is a true professional and gets the work done. She is highly focused and attentive to the client's needs, thinking always a few steps ahead and has great savviness around the themes of content, marketing, social media, and branding. My client likewise had all but great things to say in directly working with Minoli. You'll be definitely in great hands with her so reach out to her before her calendar fills up!"
Cheryl Tay
Former Content Lead, KYDRA
"Minoli is a superb storyteller who accurately captures the essence of each brief provided. She takes the time and effort to understand the brand and directives before working on each piece to such high standards. Her passion, knowledge and skills shine through her craft, and communication with her has been nothing lesser than great. We have engaged Minoli’s writing services for four months to date and are more than happy to continue doing so."
Youwei Neo
Business Development Manager, Singgrass
"I had the chance to work indirectly with Minoli when she was with Tickled Media, and subsequently was able to refer clients to her for PR related writing as well as book copywriting and publishing work. I am confident of referring clients to her due to her meticulous work, her gift of language and her persistence in crafting and redrafting ideas into beautiful words and sometimes images. Thank you for helping them with putting their business and life stories out into the world to inspire more people. I greatly recommend bosses, parents and thought leaders to reach out to Minoli to put your ideas into words and to leave behind a legacy to inspire more people to work with you, follow you and change the world for the better!"
Alexandria Neoh
Newborn & Family Photographer
"Minoli is very well-versed and knowledgeable in the area of content marketing and shared a wealth of information with me on how I may incorporate this into my business to take it to the next level. Thank you for sharing so generously and coaching me on the next steps for the business."